Juniper Research defines a digital identity as a digital representation of an entity, which can be one or more individual pieces of identity data, an event, or a signal.
In the Global Digital Identity Market 2024-2029 report, Juniper found that remote onboarding of users will drive the growth in digital identity app downloads by 126% globally. This will expand the market from 2.3 billion apps installed this year to 5.2 billion in 2029.
This growth is largely driven by standardisation, such as the EU rolling out the eIDAS2 framework and the UK’s Digital Identity and Trust Framework; making it easier to build integrations between identity apps and third-party services.
The report identified using biometrics to verify the user against stored identity credentials as critical for streamlining the user experience. This process is faster and more secure than verification methods, such as passwords or one-time passcodes; incentivising digital identity app integration into a more diverse set of services, such as eGovernment and financial services.
The report found that given their typically poor user experience, eGovernment services will be strong early adopters of digital identity integration. Given how vital access to government services is, this will translate into fast consumer adoption.
“Providers of identity apps must prioritise integration with government services to facilitate this high-value use case,” said report author Michael Greenwood. “Governments must redesign eGovernment services to leverage digital identity apps fully; improving user experience and catalysing overall adoption.”