A recent survey by Ping Identity has revealed that Singaporeans are the most worried globally about deepfake impersonations and AI voice cloning, with 39% and 33% respectively expressing significant concern.
The findings highlight a growing anxiety about personal data security in a rapidly evolving digital landscape, as 75% of respondents report heightened fears compared to five years ago. This trend reflects a pressing demand for stronger security measures and tighter regulations around artificial intelligence (AI).
The survey indicates a remarkable 85% of Singaporeans now utilise AI in their daily lives, a substantial increase from 41% globally last year. However, this rise in AI adoption is accompanied by a significant trust deficit; only 12% of Singaporeans have full confidence in the organisations managing their identity data. This erosion of trust is particularly alarming, with 73% of respondents advocating for government regulation of AI to safeguard their identity data.
“Consumer confidence in brands is eroding as we enter a ‘trust nothing’ era fuelled by AI-enabled fraud,” stated Jasie Fon, regional vice president of Asia at Ping Identity.
“The rising concern among Singaporeans for deepfake impersonations and AI voice cloning highlights the urgent need for stronger and more user-friendly identity verification methods as AI adoption grows. Brands must prioritise adopting advanced authentication solutions such as biometrics to enhance consumer trust.” Jasie Fon
The survey also revealed that 39% of respondents are most worried about AI-driven phishing scams, with Singaporeans particularly focused on the threat of deepfakes. Furthermore, 52% of participants feel inadequately informed about scams and the protections available to them, indicating a need for enhanced education and awareness efforts.
Biometric authentication emerged as a preferred solution to bolster trust, with 34% of respondents indicating it would significantly increase their confidence in online brands. Multi-factor authentication also ranked high, with 33% of respondents identifying it as a desirable security feature.
The demand for these technologies is driven by experiences of financial fraud, with 25% of respondents having experienced such scams, suggesting that many incidents could have been averted with robust biometric safeguards.
As concerns about identity theft and fraud intensify, it is clear that organisations in Asia must adapt their security strategies to address these evolving threats. By implementing advanced authentication methods and fostering transparency, brands can begin to rebuild consumer trust in an era increasingly defined by AI capabilities.
