As the Asia/Pacific region rapidly embraces Generative AI (GenAI) technologies, the need to address critical concerns around security, trust, and governance has emerged as a key challenge.
The recent IDC report, C2G: Security and Trust in the GenAI World, claims that as CIOs grapple with supply chain disruptions and technology funding challenges, security remains the primary concern for approximately 45% of GenAI initiatives.
This underscores the vital importance of ensuring data and system integrity amidst these evolving circumstances. IDC's research also reveals that over 34% of organisations in the Asia-Pacific region plan to significantly invest in GenAI initiatives within the next 12 to 18 months, driven by its transformative potential across various sectors, from enhancing cybersecurity measures to automating compliance monitoring and improving risk management.
Notably, more than 96% of enterprises in the region are integrating GenAI into their security functions, leveraging its capabilities to sift through vast data volumes, identify emerging threats, and respond to security incidents in real time. Organisations prioritize data security when selecting software providers for GenAI due to the sensitive nature of the data involved, making robust protection a top concern.
According to Deepika Giri, head of research, Big Data & AI at IDC Asia/Pacific, "As GenAI initiatives evolve, data trust becomes the key to driving successful outcomes. While simple productivity applications may not require extensive first-party data, making them easier to implement, as use cases become deeper and more specialized, such as in customer experience, the need for trusted, high-quality first-party data becomes the single biggest determinant of success, given that technology is uniform."
However, the complexity of AI algorithms further complicates matters, raising concerns about fairness and reliability. To address these challenges, organisations must prioritize a comprehensive approach to cybersecurity, involving technology, processes, and people, to safeguard their assets and ensure business continuity.
Key points:
- The importance of preparing for AI-ready trust and security, as only 22.4% of organisations feel adequately prepared in this regard. It emphasizes the need for comprehensive guidance to technology buyers on developing secure and ethically sound AI solutions.
- A strong preference for on-premises hosting of GenAI solutions among most organisations in the region reflecting a cautious approach towards data deployment, driven by cybersecurity and resilience considerations.
IDC recommends developing specialized GenAI solutions aligned with local regulatory frameworks and fostering strategic partnerships in government sectors for effective deployment.